Summary:
- For the first time, customers will be able to pick what ads they see during Google’s keynote meeting this week. Google’s suite of applications and websites, including YouTube and Search, will get a new feature later this year.
- It is possible to follow brands and choose to view more advertising from a certain company based on their choices and current interests in the My Ads Center section. Among other things, the system will allow users to reject or report material, as well as access information about an ad’s financing sources and targeting data.
- Last month, Google’s Ad Settings were updated to allow users to begin limiting advertising related to certain themes such as gambling, alcohol, or dating. Additionally, an antitrust case based on Google’s ad-tech ecosystem prompted the move this month.
Google will provide greater control:
Google aims to give customers greater control over their ad experience in order to further personalize and protect their privacy.
My Ads Center capabilities will be rolled out later this year, allowing users to fine-tune their ad choices by liking, banning, or reporting material across the company’s applications and websites. Ad buyers will know who paid for their commercials, as well as where the money came from. The “hybrid alternative vehicles” category may be selected by YouTube viewers viewing car reviews in order to favor adverts connected to that issue above regular fuel automobiles, as an example in Google’s announcement shows.
The new My Ads Center:
There’s no telling how many people will take the effort to opt-in to follow a business or receive more of their content with the new capabilities that let them choose things they want to see more of. With the new My Ads Center, customers have greater control over their online experience thanks to the features that make it easier to ban ads or companies completely.
In order to increase ad engagement and reach customers more likely to be interested in their content as third-party cookies are phased out, the new functionality has been implemented.
Adweek noted that Google also announced this week that it will provide new brand appropriateness tools to help advertisers make media buy decisions on YouTube. These new functionalities will allow marketers to apply brand safety categories more uniformly across Google properties and help them better understand how their brand safety decisions affect ad reach.
Privacy concerns:
In recent years, Google has had to deal with a lot of issues related to privacy. Two years ago Google declared that it will eliminate cookies in an effort to improve privacy, but the timing for doing so has shifted multiple times as Google attempts to build up suitable alternatives. My Ads Center is distinct from the Topics targeting method presently being explored in Google’s Privacy Sandbox since these categories are specifically acknowledged by users and are not informed by their browser history.
